Kiwi Outdoor Resilience Education (KORE) came to me needing a complete rebrand. After a name change and overhaul of their offerings they wanted to come out with a fresh new look that stood out from the crowd, and created cut-through for their target market – school teachers and principles.
I created a logo that was vibrant and fun, but also had a professional and established feel. This secondary part was important as their primary focus was all around safety on the water, and this needed to be presented in their branding from the outset.
Alongside the main brand, I created icons to work with the various divisions of the company, helping to differentiate them in various collateral pieces, while keeping the main brand unified.
